The role of technology in sustainable fashion

How can technology help make the fashion industry more sustainable? Peter Leferink talks about the cost and environmentally-saving techniques that the Amsterdam Fashion Institute uses in the design and manufacturing process and makes a plea for economical use of quality clothing.

If you need to Zoom from your couch at home, why not wear a virtual outfit? Why buy dirt cheap clothes that you can throw away after a few months, when made-to-measure clothing is not that much more expensive for you? Producing responsibly for conscious consumers can save the planet, says Leferink. Technological solutions from virtual design to augmented reality can help.


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